The alternative way to launch a 1-Series car…

This 30-minute documentary, written and directed by American Jeff Schultz, tells the story of a crazy attempt to launch a BMW 1-Series car from Germany to America by way of a massive ramp. In truth, the film is an inspired viral ad for BMW, created to help launch the 1-Series in America. As metaphors go, it’s not subtle; as advertising goes, it’s brilliant, witty and memorable.

Watch part one above, and parts two and three of “The Ramp” after the link below…

Part two:

Part three:

The final part has not been officially posted on YouTube yet, although you can watch it over at Jalopnik.