British manufacturer shows off green sports car

The eye-catching Morgan LIFECar (annoying zeitgeisty name alert) was first unveiled at the Geneva Motor Show in March, and now British fans of the marque can see it up close and personal, at the British Motor Show in London.

The LIFECar’s USP is its claim to be an “environmentally responsible sports car”. An oxymoron, you might think, but it manages to run via a zero emission, hydrogen power source, and yet also look like a 21st-century supercar. So Morgan may be on to something. Problem is, it’ll only do 90mph, which is hardly going to please speed freaks wanting to reduce their carbon footprint. It does reach 60mph in less than seven seconds, so it’s not all bad news for adrenaline junkies.

From a design point of view, the LIFECar is a thing of innovative, conceptual loveliness. The roof hinges backwards for driver access, and the bonnet hinges forward to reveal its aluminium frame, fuel cells and the front motors. Why? Why the hell not.

Morgan says it could be ready to sell the car in two or three years, and there’s no hint at how much it might cost. Upwards of £100,000, almost certainly. It would be great to see a genuinely green concept supercar hit the showroom. But don’t hold your breath.

Watch a video about the LIFECar: