Next Prez reaches out to Xbox generation

Barack Obama’s Presidential campaign has reached new levels of subtlety. Players of the new racing game Burnout Paradise on Xbox 360 Live may have noticed billboards promoting Obama and his Vote For Change website.

The ad’s appearance has been confirmed by a spokesman for the game’s publisher, Electronic Arts:

“Like most television, radio and print outlets, we accept advertising from credible political candidates. Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.”

So to all those gamers high jazz cigarettes - no, you didn’t imagine it.

BONUS VID Watch a trailer for the game:

[Via Jalopnik]