Lewis pumps iron for hard cash

This Reebok promo video shows than when Lewis retires from F1, he’ll have a great chance of winning the BBC’s Superstars.

Speaking of Superstars, here’s a trivia question for you: who is the only racing driver ever to win the World Superstars show? Answer after the jump…

Reebok’s newest brand ambassador meets virtual match

Lil’ Lewis was called upon to jump through several high-tech hoops in Amsterdam yesterday, where he was unveiled as a new brand ambassador for Reebok. He stood next to a holgram image of himself, although we have no idea why. Why the hell not?

The sportswear giant is paying Hamilton £10m in a five-year deal. For that, Lewis has to make 10 personal appearances a year. However, Reebok can’t use any imagery of Hamilton in his McLaren racing gear - they’d have to pay a lot more cash to the F1 team for that right. Instead, they are paying for his “personality” and “individualism”, a spokeswoman said.

More pics of Real Lewis vs Virtual Lewis right this way…

All the four-wheeled news you need

A parade of 490 Ferraris set a Guinness World Record as they drove round the Fuji Speedway in Japan, no more than two car-lengths apart (see photo). The old record was 385, set at Silverstone last June. [The Sun]

A driver in Australia has been fined for strapping down his beer rather than his five-year-old child. Stay classy, Alice Springs. [BBC]

German police have arrested a jobless man who reportedly tried to sell personal information about Force India driver Adrian Sutil. [Irish Sun]