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New VW Gol ad with Gisele Bundchen cost $5m


Supermodel graces Volkswagen’s expensive new campaign

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The TV ad for Volkswagen’s latest Gol (the German company’s entry-level car in South America) features Brazilian supermodel Gisele Budchen. And if that isn’t a good excuse to publish a naked picture of her, we don’t know what is.

The big-budget ad, which cost a reported $5m to make, also stars a badly dubbed Sly Stallone. According to the media in Brazil, Gisele was paid a healthy $2.5m, while poor Sly had to make do with just $800,000.

Watch the ad below:

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Posted: June 30th, 2008 by Ollie Irish